Forge Adour - The Eco-project
Forge Adour has incorporated eco- design principles already at the development stage of its new collections. The company maintains a sustainable commitment and applied the methodology of the Simplified life cycle analysis, particularly relevant in such an approach. This approach allowed a global consideration of the environment at each stage of the product's life.
The criterion of energy efficiency is also important. Compared to the previous collections of the same family, new collections of Plancha will allow an average of 30% of energy saving. This saving is achieved by the implementation of a double wall on the chassis, coupled with new, more efficient burners. This procedure allows a better restitution of the heat.
Moreover, Forge Adour has put at the heart of the process, the quality, durability and non-obsolescence of its products. All of its collections can be repaired and the warranty period has been increased up to 15 years on the entire product. On the other hand, the three-layer coating allows a better control of the waste management on the production line.
The packaging and cleaning products are in the same way part of the company's commitment. The packaging uses the cardboard from sustainable managed forests, is designed to better protect the product during transport and optimize the storage. Cleaning products, from plant sources, were selected for their efficiency and respect for nature. Finally, the communication documents are printed by a printer selected geographically close to the company and labelled Green Print.
Forge Adour is fully aware of the importance of environmental issues, a major challenge for future generations.
The Company
MANU MERIN, BORN IN FRANCE TO SPANISH PARENTS, CREATED FORGE ADOUR IN BAYONNE. IT WAS 1978 AND MANU HAD JUST COMPLETED A SOLID APPRENTICESHIP IN WROUGHT-IRON CRAFTWORK.
This was the time of scrolled balconies, fireguards and companion sets of fireside accessories. As a sideline, the company also manufactured flat top griddles, called planchas, for sports clubs in the Basque Country…
Today, Forge Adour is the leading European manufacturer of planchas both in terms of sheer volume and sales revenue. With its very strong market presence and substantial range of products, the brand enjoys wide renown. Recognized for its capacity to innovate, Forge Adour focuses on the quality of materials used. The manufacturer equips its products with enameled steel frames. Fired at 850°C, these frames are highly resistant and have an exceptionally long lifespan.
Research and development, product design, marketing strategy and logistics are located in Bayonne. Emmanuel Merin and Francisco Nieto Merin, respectively the founder’s son and nephew, are at the helm of the company supported by their executive colleagues, Jean Pierre Castel, Olivier Renoux and Samuel Derguy. The strength of Forge Adour lies in the company’s total control over its design, creation, manufacturing and marketing processes.
The 9,000m² factory is situated in Villafranca de Los Barros, in Spain, where the Merin family has its roots. The factory is staffed by a 90-strong team of highly qualified and committed employees who use state-of-the-art machinery to make over 50,000 planchas every year!
Forge Adour has adopted a new global brand strategy drawing on its technical know-how and full-fledged expertise. Firmly focused on the future, the company has the resources to match its ambitions. So, it decided to take a fresh look at the plancha by setting up a cooperative venture between its engineering office and outside designers. The new ranges emerging from this close collaboration are modern, contemporary, and even groundbreaking. Forge Adour’s wish is to add a new narrative thread to this story, one that recounts the great expectations of consumers.
Forge Adour - The best plancha grills you can get
• Exceptional quality • Very simple to use • Easy to maintain
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